Global Tourism Resilience Day: Strengthening the Future of Sustainable and Inclusive Tourism
Every year on February 17, the world observes Global Tourism Resilience Day, an event designated by the United Nations to highlight the critical need for a resilient tourism sector. This observance serves as a reminder of the tourism industry’s importance in global economies, particularly in vulnerable regions, and its capacity to recover and thrive despite various crises.
Global Tourism Resilience Day aims to foster a tourism sector that can withstand disruptions—be they economic, environmental, or social—while promoting sustainability and inclusivity. The day was officially established through UN General Assembly Resolution A/RES/77/269 in 2023, reflecting a global commitment to building a more resilient and sustainable tourism industry in the wake of the significant challenges posed by the COVID-19 pandemic and other global crises.
Origins and Historical Context
The roots of Global Tourism Resilience Day can be traced back to Jamaica’s advocacy during the COVID-19 pandemic. Recognizing the vulnerability of tourism to global shocks, Jamaica proposed the day during the UNWTO General Assembly held in Chengdu, China, with an emphasis on the need for systemic preparedness in tourism. The pandemic had laid bare the sector’s fragility, with international tourist arrivals plummeting by 74% in 2020. This led to a drastic decline in tourism’s global GDP contribution, dropping from $3.5 trillion pre-pandemic to just $1.6 trillion in 2020. The losses were felt particularly strongly by Small Island Developing States (SIDS) and African nations, where tourism often contributes more than 20% of GDP. These regions found themselves facing an existential threat as both their primary source of revenue and employment vanished almost overnight.
In the wake of this crisis, the United Nations recognized the urgency of developing a tourism sector that could not only survive disruptions but emerge from them with a renewed focus on sustainability, equity, and inclusivity. The establishment of Global Tourism Resilience Day aligns with broader global goals such as the UN’s 2030 Agenda for Sustainable Development, particularly Goals 8 (Decent Work and Economic Growth), 12 (Responsible Consumption), and 14 (Life Below Water), which emphasize sustainable growth, responsible tourism, and environmental stewardship. Furthermore, the UN’s designation of 2027 as the International Year of Sustainable and Resilient Tourism amplifies this vision, encouraging stakeholders to prioritize policies that balance the benefits of tourism with the need to protect natural and cultural heritage.
The Pillars of Tourism Resilience
The core idea behind Global Tourism Resilience Day revolves around building a tourism industry that is resilient in the face of crises. Resilience, in this context, is understood as the ability of the sector to anticipate, prepare for, and recover from disruptions, while ensuring that tourism remains a driver of sustainable development. Resilience in tourism is often viewed through three interconnected pillars: economic stability, environmental sustainability, and social equity.
Economic Stability
Tourism serves as a vital source of income, employment, and foreign exchange for many economies, especially in developing nations. However, the heavy dependence on tourism in certain regions—particularly in SIDS—has led to vulnerability. During the COVID-19 crisis, the collapse of tourism revenue was compounded by other issues, such as climate-related disasters like hurricanes. Caribbean nations faced the dual challenge of lost tourism revenue and natural disasters, which underscored the need for economic diversification.
On Global Tourism Resilience Day, the emphasis is on strategies to reduce this vulnerability. Programs like Malaysia’s Sustainable Tourism Recovery Project advocate for diversification into nature-based tourism, which reduces reliance on mass-market tourism and helps protect biodiversity. Similarly, the UNDP’s iCOAST initiative encourages green financing and policy reforms to support tourism’s long-term economic stability, ensuring that even during a crisis, economies can adapt and recover quickly.
Environmental Sustainability
Tourism’s environmental footprint is one of the most significant challenges facing the sector today. The hospitality industry alone accounts for about 8% of global greenhouse gas emissions, while tourists often consume vast amounts of natural resources, such as water and energy. In many water-scarce regions, tourists may consume as much as 300 liters of water per night, putting immense pressure on local ecosystems. Furthermore, tourism can cause ecosystem degradation. In some Caribbean nations, as much as 85% of wastewater from tourism-related activities is untreated, posing significant risks to marine life.
Global Tourism Resilience Day seeks to promote regenerative tourism practices, which go beyond mere sustainability. Regenerative tourism focuses on restoring and enhancing ecosystems rather than simply minimizing harm. Initiatives like Türkiye’s Cool Up project aim to reduce the carbon footprint of tourism by implementing energy-efficient cooling systems in resorts. Similarly, Ecuador’s Indigenous-led ecotourism initiatives have been successful in promoting sustainable tourism while preserving the Amazon rainforest. These efforts are in line with the Glasgow Declaration on Climate Action in Tourism, which advocates for decarbonization and biodiversity conservation in tourism.
Social Equity
One of the central themes of Global Tourism Resilience Day is social equity. Tourism can be a tool for empowerment or exploitation, depending on how it is managed. In many cases, tourism has exacerbated inequalities, with marginalized groups, particularly Indigenous communities, women, and rural populations, often being excluded from the economic benefits of the sector. The observance of this day encourages governments and businesses to implement inclusive policies that ensure that all sectors of society benefit from tourism, not just the elite.
The Global Tourism Resilience and Crisis Management Centre (GTRCMC), established in Jamaica, has been a model for community-led resilience efforts. This center engages local communities in decision-making and helps them develop inclusive recovery strategies that benefit everyone, not just large tourism corporations. By empowering communities to take ownership of their tourism industries, the center fosters social equity and ensures that the long-term benefits of tourism are shared more equally.
Challenges and Crisis Preparedness
Despite progress, the tourism sector continues to face numerous challenges that threaten its stability. These include:
Climate Change: Rising sea levels and extreme weather events pose a direct threat to coastal tourism destinations. Coral reefs, which are vital to marine biodiversity and eco-tourism, are particularly vulnerable to ocean acidification and bleaching.
Overtourism: Popular destinations like Mount Everest and Barcelona suffer from overtourism, where overcrowding leads to resource depletion, environmental degradation, and a negative experience for both locals and visitors.
Geopolitical Instability: Conflicts, economic downturns, and political unrest can disrupt tourist flows. For example, many European and Russian tourists, who once flocked to certain regions, are now avoiding these destinations due to political tensions and travel restrictions.
To mitigate these challenges, crisis preparedness is crucial. Events like the Global Tourism Resilience Conference (scheduled for February 17–19, 2025, in Jamaica) are instrumental in developing strategies for future crises. These conferences bring together policymakers, tourism experts, and businesses to discuss key issues such as digital tools for crisis forecasting, blue economy management, and financial instruments to support resilience.
Case Studies in Resilience
A few countries have already started implementing resilience strategies that can serve as models for others.
Malaysia’s Nature-Based Tourism: In response to the pandemic, Malaysia shifted its focus towards eco-tourism, providing training to communities on sustainable hospitality practices and wildlife conservation. This not only helped diversify the nation’s tourism offerings but also ensured that local biodiversity was protected.
Ecuador’s Indigenous Ecotourism: In the Amazon, Indigenous communities have partnered with NGOs to create culturally immersive tours that promote environmental conservation. Profits from these tours are reinvested in education, healthcare, and forest preservation, benefiting both local communities and the environment.
Caribbean Coral Restoration: Several countries in the Caribbean, such as Jamaica and Belize, have initiated coral restoration projects to rebuild damaged reefs and help protect against hurricanes. These projects not only protect marine biodiversity but also attract eco-conscious tourists, creating a win-win scenario for both the environment and the economy.
The Road Ahead: 2027 and Beyond
Looking forward, 2027—designated as the International Year of Sustainable and Resilient Tourism—will provide a platform to expand upon the foundations of Global Tourism Resilience Day. Key priorities for the future include:
Policy Integration: National tourism strategies must be aligned with the Sustainable Development Goals (SDGs), as exemplified by Egypt’s protected-area management practices, which focus on balancing tourism with environmental conservation.
Technology Adoption: The use of virtual reality and digital dashboards can significantly improve crisis management by providing real-time data and predictive insights. Tools like the UNWTO’s Tourism Data Hub can enhance market analysis and help tourism businesses better forecast risks.
Youth and Gender Inclusion: The 2027 resolution emphasizes the need for equal participation of women, youth, and disabled individuals in tourism planning and decision-making, ensuring that tourism’s benefits are more equitably distributed.
Conclusion
Global Tourism Resilience Day is more than just a symbolic observance. It is a call to action, urging stakeholders from around the world to reimagine tourism as a force for sustainable development and social inclusion. By integrating economic diversification, environmental regeneration, and social equity, the tourism industry can overcome its vulnerabilities and become a key player in global efforts to address climate change and inequality. As UNDP Deputy Director Francine Pickup emphasizes, resilience requires collective action: governments must enact bold policies, businesses must adopt green practices, and travelers must embrace mindful consumption. In an age of multiple interconnected crises, Global Tourism Resilience Day reminds us that resilience is not just about survival—it is about forging a future where tourism contributes to the well-being of both people and the planet.
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